Common Segments
Segments
Below are the most common segments found in the Sachse area. View market segmentation in Sachse based on distance from City Hall:
Country Squires
The wealthiest residents in exurban America live in Country Squires. The location is an oasis for affluent baby boomers who have fled the city for the charms of small-town living.
New Homesteaders
Young, middle-class families seeking to escape suburban sprawl find refuge in New Homesteaders. With decent-paying jobs in white-collar and service industries, these dual-income couples have fashioned comfortable, child-centered lifestyles, their driveways filled with campers and powerboats, their family rooms with PlayStations and Game Boys.
Fast-Track Families
With their upper-middle-class incomes, numerous children and spacious homes, Fast-Track Families are in their prime acquisition years. These middle-aged parents have the disposable income and educated sensibility to want the best for their children. They buy the latest technology with impunity: new computers, DVD players, home theater systems, and video games. They take advantage of their rustic locales by camping, boating, and fishing.
God's Country
When city dwellers and suburbanites began moving to the country in the 1970s, God's Country emerged as the most affluent of the nation's exurban lifestyles. Today, wealthier communities exist in the hinterlands, but God's Country remains a haven for upper-income couples in spacious homes. Typically college-educated baby boomers, these Americans try to maintain a balanced lifestyle between high-power jobs and laid-back leisure.
Kids & Cul-de-Sacs
Upscale, suburban, married couples with children – that's the skinny on Kids and Cul-de-Sacs, an enviable lifestyle of large families in recently built subdivisions. With a high rate of Hispanic Americans and Asian Americans, this segment is a refuge for college-educated, white-collar professionals with administrative jobs and upper-middle-class incomes. Their nexus of education, affluence, and children translates into large outlays for child-centered products and services.
